How To Increase Traffic To Your Website

How To Increase Traffic To Your Website

To become successful, you need to generate as much revenue as you can, and revenues will come from customers. But even before you can have customers, you should be able to generate traffic. Do remember that not everyone who arrives at your website will buy. In fact, according to statistics, most websites are able to convert just about 1% to 2% of all traffic. In other words, you can sell to only about 10 to 20 out of 1000 people who arrive at the website. So try to generate a lot of traffic – it will mean more opportunities to sell.

How Can You Increase Your Internet Traffic?

1. Search engine optimization

SEO offers a great way to generate web traffic. If you can attain page 1 ranks for popular keywords, you can receive hundreds, even thousands of hits every day. So even if you are receiving just 1000 visitors daily, and if your product costs $19.95, you will make $199.5 everyday at just 1% conversion rate.

So over a month, you can earn about $6000. Try to attain great ranks for more keywords (or increase your conversion rate), and your revenue goes up. Yes SEO can take time, but the great thing about this is that, once you attain the ranks, the traffic you get is free.

2. PPC – Pay Per Click

PPC is another good way to generate web traffic. While SEO is a bit uncertain because you will never know whether you can rank well or not, PPC gives you traffic for sure. All you have to do is set up the campaign and get it rolling, and the visitors will begin to arrive almost immediately. SEO visitors can disappear once your ranks fall, but with PPC, you can keep generating traffic as long as your campaign runs.

On the negative side, a PPC campaign can be costly because you are essentially buying the traffic here. So if you are spending .10 cents for every click, then for 1000 visitors you will have to pay $100 to the search engine. So in PPC, your earnings are just $99.50 (199.5 - 100) daily. And if your conversion rate drops, your earnings go down too – but your costs remain the same.

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3. Affiliate programs

You can start an affiliate program to attract visitors from other websites. Your affiliates are actually these websites that are promoting you by sending you traffic. Of course you will have to pay them their affiliate commissions, when people who come from these sources buy from your website. You can start an affiliate program at your website, or you can also attract affiliates at Commission Junction or ClickBank.

4. Exchange links

There are many websites out there that are willing to trade links. While the main purpose of this is to enhance the PR, and thus rank better at the search engines, but you can also get visitors from these links. Most visitors come from directories which themselves receive a lot of traffic. So when your website is listed there, you can be sure that people will find your link and click to visit you.

5. Social media marketing

Social networking websites such as Myspace, Facebook, Orkut, Twitter and others have millions of members who love to connect with each other and share. You can use the network to reach out and generate web traffic.

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