8 Sure-Shot Ways To Improve The Usability Of Your Ecommerce Website

Yes, your website looks great and you offer an amazing product. But do you make enough sales even with all that traffic? Perhaps there is an issue with your website’s usability. What is website usability? Simply put, it determines ‘how usable your website is’. In other words, it refers to whether visitors are finding it easy to go through your web pages, find your products, navigate from one page to another, and view your offers. Remember, most people on your website are casual visitors, and they do not want to put too much effort. So if there are usability problems, you are probably not making good sales.

If you have an ecommerce website, it is absolutely essential that you make your website more usable. Essentially, you are asking your visitors to find your offer attractive and part with their money. So you should be able to convince them, and you must also make shopping a pleasant experience.

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Here Are 10 Tips To Improve The Usability Of Your Website

1. Headline
The headline is a great idea. It is an instant attention grabber – a well-written and compelling headline cannot be ignored. The visitor will get an idea on what your website is about and what you are offering. Keep your headline in a bigger font and it should be in a darker shade of red – one that is closer to maroon works best.

2. Make the content easy to read
The human eye finds it easiest to read when the background is white and the text is black. Also remember, online readers just scan through the text and do not go line by line. So use bullets and numbers and highlight the important sections. You may also use colored boxes for your testimonials and bonus offers.

3. Easy is the navigation structure of your website
Can the visitors move from one page to another easily? There are some websites that do not link to the Home page from sub-pages – this is a big mistake. Can visitors find your "Buy" link easily? If you have a drop down horizontal navigation bar, do ensure that it is not overlapping the headline.

4. Think like a visitor
Often websites are organized to suit the needs of the owner or the webmaster, and not the user. This is not good. You should rather think from the point of view of the visitor. Do not use jargons in your text. Is there an easier way to add products to the cart? Can you accept orders over the telephone? There are a lot of buyers who would love this.

5. Goodbye Flash
Those flash movies and huge graphics are no good – get rid of them. They slow down your web page and make it harder to load. Broken images are no good too. People on the Internet are mostly looking for information and are hardly interested in images.

6. Checkout
In the checkout stage, inform your visitors about the steps to come. If you are traveling, you would surely feel awful if you did not know how far away your destination is. Your visitors do not have to go through the same experience. You could just mention how many steps are there in the checkout process and where they are currently.

7. Contact You
Tell them a bit about yourself and provide contact details. Provide them a way to contact you for whatever reason. Online buyers are always worried about whether the product will meet their needs and whether the shipment will arrive or not. It is really frustrating if they have to keep looking for your contact information – so display it prominently.

8. White spaces are very important
Never try to fill out the entire page with text and images. Leave some white spaces so that the visitor’s eye can get some rest. Do not display your content and images in such a way that their eyes have to travel from left to right. This will confuse a lot of people on what to see and read.

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