Why Online Stores Make More Sense Than Ebay

March 5, 2011  

For many people, eBay seems to be the easiest way to sell products online, after all, it’s pretty simple to create a listing and add it to the thousands of others offering the same product as you. But there isn’t really a lot else you can do to help your item stand out – unless you pay extra for a generic template, or learn HTML so you can build your own.

While eBay might be simple to use, it can be pretty inflexible with regards to how you can list and market your products – and then you have to worry about getting a price that means you will make a profit, as well as paying your eBay fees. It’s little wonder then that more and more people are leaving eBay to set up their own online stores at 24 homeshop, and here are some of the reasons why.

Flexibility
Whether you choose one of the many platforms that allow sellers to quickly and easily build online stores, or you get your own ecommerce website, you will be able to make it look just the way you want it to. From the branding of your site, to the way you list your products, the majority of online stores offer as much flexibility as you could need to create a unique and individual look that will appeal to your customers.

Cost
Many professional sellers opt to set up online stores on their own websites. The small cost for a domain and hosting is far outweighed by the benefits of having their own ecommerce site – especially when it offers a lot more profit potential. However, there are other options for those who want a bit of help setting up their online stores, which offer even more profit potential, as some of these options are in fact completely free of charge. Platforms like www.24homeshop.com, Weebly and eCrater provide online stores with all the flexibility you could want, and let you keep 100% of the money you make from any sales.

Control
What if you decide you want to change the image you added to a listing a listing on eBay – depending on how long your auction has left to run, you might not be able to. Or perhaps you have built a successful, and profitable business on eBay, that is now under threat because of a change to their policies – it’s likely there will be very little you can do about it. When you sell on eBay, you are never really in control of your online business, eBay is. Sellers who have their own online stores however, have complete control over every part of their business – from swopping images and branding, to changing their whole business model if they want to. Being in control is really the only way to guarantee your success.

If you ask anyone who knows anything about business, to list some of the most important factors for ensuring the success of an ecommerce business, do you think flexibility, control and costs might be mentioned? Selling on eBay might be a simple enough way to make a bit of money, but if you have bigger plans, online stores would appear to be a much better alternative for building a successful business.