If you are a new entrepreneur, then drop shipping can be a very good business to get into. With its low start up costs and overhead, it also has the potential to make the savvy businessperson a lot of money. However, some people jump into it quickly and end up making common mistakes that can hurt their potential sales.

These are 5 things that you DON'T want to do when promoting your drop shipping business.

1. Not Offering a Auarantee

One of the worst things that you can do is to not offer a guarantee of some sort. People want to know that if they are not satisfied with their product then they can, either return it for a refund or request a replacement. A strong guarantee policy will make customers feel more comfortable purchasing items from you.

2. Not Having a Good Customer Service Policy

Because you are presumably operating your business online, you won't be able to see your customers face to face. Therefore, your customer service policy needs to be sound. Your customers need to feel as though they can contact you with questions and concerns, the same way that they would be able to if you were a brick and mortar establishment. You should attempt to treat your customers as though they really are walking in off the street to purchase one of your items. Friendliness, guarantees, support, and service are just as necessary online as they are offline when it comes to business.

3. Thinking that Less is More

Offering a bunch of inexpensive generic products and trying to undercut everyone else's prices almost never works. Why? Because someone will always undercut you. No matter how cheaply you list your products, you can be assured that someone on eBay will probably be selling them for less. Instead, focus on your customer service, the quality of your products, and making your company specialized.

4. Going for the Easiest Solutions

As with anything else, if it appears too good to be true then it probably is. Keep this in mind when you come across marketing deals, promotion promises, and even wholesale suppliers that sound too good to be true. Before you sign up for any service, research the company first and try to find unbiased customer feedback and reviews. Walking blindly into any deal can leave you without money and without the business outcomes that you were promised.

5. Thinking that More is Better

It's very difficult to market or promote a variety of products that have little in common with one another. However, many drop shippers try to do this. They seem to think that by having a lot of different products, they will appeal to more people at once. However, most of the successful companies maintain their success by specializing in one area or product. Not only does this help focus your marketing campaign, but it also keeps thing simple as far as your business is concerned.

Part 4: 5 Mistakes Killing Your Business
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